Jelly × Loeb.nyc
Confidential 01 / 05
01 — The company jellyjelly.com

The human social network.

Real people. Real videos. Real money — anywhere in the world.

01

Authentic social

Front + back camera, unedited “jellies.” No filters, no algorithmic performance treadmill. Every Zoom-worthy moment, postable in a tap.

02

Agentic payments

Stablecoins + Solana native. Send money inside a video — NYC to Lagos in seconds. Venmo, globalized, embedded in social.

03

AI does the work

Transcription, captions, summaries — automatic. Creators just show up and talk. The best content wins on a level playing field.

Social media became ads, influencers, and flexing. Jelly is the antidote — real humans, real content, real life. — Iqram, cofounder
02 — The team Built Venmo. Building Jelly.

The band is back together.

The team that turned “I’ll Venmo you” into a verb is now rebuilding social from the ground up.

IM

Iqram Magdon-Ismail

Cofounder & CEO, Jelly
  • Cofounder of Venmo (acq. Braintree → PayPal)
  • Hundreds of billions in payments volume
  • NYC-native operator, 15+ years in payments
AK

Andrew Kortina

Cofounder, Jelly
  • Cofounder of Venmo alongside Iqram
  • Cofounder of Fin (AI ops, acq. tech)
  • Product + engineering leadership
consumer products at scale
1generational payments company shipped
NYCborn, built, based
03 — The fit Why Loeb, why now

A venture collective meets a social network for humans.

Loeb.nyc has spent 30+ years turning ambitious ideas into billion-dollar businesses. Jelly is the next one — and it lives in your backyard.

How Loeb plugs in

  • Portfolio cross-pollination. Every Loeb company (Fetch, ScriptRelief, Penrose Hill, and beyond) has a story to tell on Jelly — creators, campaigns, community.
  • NYC ground game. Loeb HQ is midtown; Jelly HQ is downtown. Co-host events, tap the Loeb intern pipeline, run the “everyone in NYC on Jelly” playbook together.
  • Shared services flywheel. Legal, back-office, and growth muscle from the Loeb toolshed — plug directly into a scaling social platform.
  • Payments distribution. Every Loeb portfolio company is a candidate for embedded stablecoin rails via Jelly.

What Jelly brings back

  • A generational founder relationship. The Venmo team, at the ground floor of their second act.
  • A distribution channel that portfolio cos can’t buy on Meta or TikTok — authentic, human-first video reach.
  • A payments layer that turns any Loeb company into a global-money-movement story.
  • Signal into the startup ecosystem — Jelly is where NYC founders, YC alums, and web3 engineers are already gathering (see: A.Cafe at Sigiri).
04 — The round Open now

$15M SAFE. Raising $2M from strategic growth partners.

$15M
SAFE cap
$2M
Target on this tranche
Strategic
Partners only
Already committed / in
Offline PC
Sahara
Fmr. CFO of Nasdaq
+ others closing

We’re optimizing for partners who move the needle: distribution, financial-markets credibility, and operators who’ve scaled consumer social. Loeb sits squarely in that lane.

05 — The plan Today → 1M

From 40k to 1M. ASAP.

A concrete path from today’s base to a real consumer network, with NYC as the wedge.

TODAY
40k
users
3k daily actives
NEAR TERM
10k
NYC actives
geofenced wedge
GOAL
1M
users
500k daily actives
A

NYC wedge

Geofenced landing, live counter, “get everyone in NYC on Jelly.” Convert the density.

B

Creator + community loops

Real-life events (A.Cafe, Nas Daily, meetups), founder-native content, viral “jellies” from launches.

C

Payments-driven pull

Global stablecoin transfers inside video. Every send = a share = a new user in a new country.

Let’s build this together. Iqram Magdon-Ismail · iqram@jellyjelly.com · jellyjelly.com
Fuck Instagram. Join Jelly.